Kaitlin Jarvis
Integrated Communications Professional and Consultant
Strategic communications professional at the forefront of integrated marketing communications with more than five years of experience shaping strategy for global clients across industry sectors. Proficient in client service, crisis management and executing high-profile global consumer launches using research, enterprise storytelling and innovation to drive measurable business results.
EXPERIENCE
2021-Present
Sr. Vice President, Managing Director
Telemetry
Responsible for overseeing day-to-day operations and tasks and defining and operationalizing agency processes and policies. Oversees the implementation of SOPs and ensures compliance.
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Manages the agency’s resources, establishes the strategic goals, working towards growth, profitability and increasing client ROI.
Negotiates ​​client contracts and fees with client lead and procurement, justifying the value of agency charges.
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Focuses on the personal and professional development of my team, including identifying and assigning mentors/mentees, certifications and other resources.
2016-2021
Sr. Account Director
The Brandware Group, Inc.
Responsible for more than $850,000 in annual billing, I created and executed comprehensive communications campaigns that encompassed paid, earned, shared and owned media to improve business results, drive client satisfaction and increase gross revenue for the firm.
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Results: Secured well over 1,000 earned media thought leadership articles for a national homebuilder, retaining the client for five years running and securing increased project revenue.
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Successes: Four promotions that took me from an entry-level role to leading the communications division within a five-year tenure.
2015-2016
Global Coordinator
Ketchum
Managed global agency communications including writing, designing and disseminating agency news releases, marketing materials and research summary reports with internal and external audiences. Built and maintained strong relationships with media and secured stories that communicated and reinforced client narratives.
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Results: Secured more than 30 placements in national publications on first day of a new product launch in automotive category.
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Successes: Secured full-time position after a summer fellowship and 2-semester, remote internship.
EDUCATION
2015-2016
Master's Degree
UNIVERSITY OF ALABAMA
Defended and published thesis "Dove: Campaign for Real Beauty"
University Scholar 2015, 2016
2012-2016
UNIVERSITY OF ALABAMA
Bachelor's Degree
PRSSA 2014, 2015, 2016
Capstone Agency 2014, 2015, 2016
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CLIENTS
SKILLS
Media Relations - Proficient
Strategy - Advanced
Crisis Management - Advanced
Adobe Creative Suite - Proficient
Meltwater, Cision - Proficient
Google Analytics - Proficient
EXPERTISE
I'M A STORYTELLER
I've been creating content since I could talk. From a passionate, viral blog to bylines and media pitches, my content is designed and proven to captivate, motivate and ultimately sell.
I'M A PROJECT MANAGER
Juggling a myriad of clients and projects across various industries is my gig. I keep projects on time and under budget, all the while keeping a team motivated to over deliver.
I'M A STRATEGIST
Business. Results. I analyze every level of integrated marketing and communications to ensure all efforts ladder up to measurable goals and drive increased profits.