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Hello! I'm Kaitlin

Strategic communications professional at the forefront of integrated marketing communications with more than five years of experience shaping strategy for global clients across industry sectors. Proficient in client service, crisis management and executing high-profile global consumer launches using research, enterprise storytelling and innovation to drive measurable business results.

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Kaitlin Jarvis

Integrated Communications Professional and Consultant

256-684-6996

Email:
Address:

27300 Miller Lane

Elkmont, AL 35620

Phone:

EXPERIENCE

EXPERIENCE
2021-Present

Vice President, Group Account Director

Telemetry

Responsible for developing and implementing communications and content marketing strategies for six clients, including project and resource management and client satisfaction.

Tasked with defining and operationalizing agency processes.

Serve as copy editor and ensure quality control for content marketing, including enterprise articles, whitepapers, press releases, blogs and bylines.

2016-2021
The Brandware Group, Inc.

Sr. Account Director

Responsible for more than $850,000 in annual billing, I created and executed comprehensive communications campaigns that encompassed paid, earned, shared and owned media to improve business results, drive client satisfaction and increase gross revenue for the firm.

Results: Secured well over 1,000 earned media thought leadership articles for a national homebuilder, retaining the client for five years running and securing increased project revenue.

Successes: Four promotions that took me from an entry-level role to leading the communications division within a five-year tenure.

2015-2016

Global Coordinator

Ketchum

Managed global agency communications including writing, designing and disseminating agency news releases, marketing materials and research summary reports with internal and external audiences. Built and maintained strong relationships with media and secured stories that communicated and reinforced client narratives.

Results: Secured more than 30 placements in national publications on first day of a new product launch in automotive category.

Successes: Secured full-time position after a summer fellowship and 2-semester, remote internship.

EDUCATION

EDUCATION
2015-2016

Master's Degree

UNIVERSITY OF ALABAMA

Defended and published thesis "Dove: Campaign for Real Beauty"

University Scholar 2015, 2016

2012-2016
UNIVERSITY OF ALABAMA

PRSSA 2014, 2015, 2016

Capstone Agency 2014, 2015, 2016

Bachelor's Degree

2009-2012
ARDMORE HIGH SCHOOL

High School Diploma

CLIENTS

CLIENTS
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SKILLS

SKILLS

Media Relations - Proficient

Strategy - Advanced

Crisis Management - Advanced

Adobe Creative Suite - Proficient

Meltwater, Cision - Proficient

Google Analytics - Proficient

EXPERTISE

EXPERTISE
I'M A STORYTELLER

I've been creating content since I could talk. From a passionate, viral blog to bylines and media pitches, my content is designed and proven to captivate, motivate and ultimately sell. 

I'M A PROJECT MANAGER

Juggling a myriad of clients and projects across various industries is my gig. I keep projects on time and under budget, all the while keeping a team motivated to over deliver.

I'M A STRATEGIST

Business. Results. I analyze every level of integrated marketing and communications to ensure all efforts ladder up to measurable goals and drive increased profits.

CONTACT

PERSONAL INTERESTS

TRAINED STORM SPOTTER

Growing up in the South's "tornado alley," severe weather is part of my normal. The science of weather and understanding how a perfectly normal day can turn extremely dangerous is invigorating. I'm a formally trained storm spotter and while some may use the weather to fill a void in conversation, I can talk about it for days -- and in detail. 

DIY-er

Intrigue and curiosity often drives me away from the easy path to attempt DIY projects large and small. I've built fences, knocked out walls, renovated floors and built furniture -- with my own hands, a little research and a couple of times while heavily pregnant. I'm not a professionally trained carpenter, but my kids draw on a beautiful table built from scratch.

READER/WRITER

I aspire to join the writing ranks of Malcolm Gladwell who melds data with reality to bring real understanding to why things happen, what part chance does or does not have to play and how we can take advantage or improve our understanding of those situations through meticulous storytelling.

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